Inventors, designers, authors, musicians, photographers, general managers, engineers, and scientists, should have:
- BASIC knowledge of creations, what they are, and what they mean; and,
- SPECIFIC knowledge about the creations comprising their company's core value.
Management develops a working Creation Catalog. The Creation Catalog is reviewed periodically with existing business plans. Similar to accounting records, the Creation Catalog identifies protection status, commercialization, competition, and actual or potential financial returns for each asset. Updating the Creation Catalog prepares management for informed decision making and is fundamental for intellectual asset management.